Work

Launches, reframes and the systems they left behind.

Case studies go deep on eight engagements. Projects are a wider record of recent work, filterable by service.

01 · Case studies

Eight engagements, in depth.

PartsSource
A hospital platform, ready for market in 10 weeks
Go-to-MarketHealthcare
Talivity
An HR tech marketplace, rebranded as an industry authority
RepositioningWorkforce tech
Recruitics
From recruitment agency to software company
RepositioningWorkforce tech
One Community Health
A regional health provider, rebuilt end to end
RepositioningHealthcare
AllCare Health
A health plan's knowledge, in one assistant
AI Marketing SystemsHealthcare
WellRithms
A digital health market entry, tested before launch
Go-to-MarketHealthcare
Fidgetech
A training nonprofit's marketing, rebuilt around tools its team runs
AI Marketing SystemsNonprofit
De Las Mías
A bilingual wellness app, launched in two languages
Go-to-MarketHealthcare

02 · Projects

Recent work, by service.

Shorter entries for newer work.

Service

Project · Workforce tech
Brand repositioning and revitalized GTM for an enterprise healthcare platform
An enterprise healthcare workforce platform
Marketing for the company's workforce intelligence platform had been dormant for years; it needed a market narrative, positioning and brand infrastructure that balanced parent heritage with an independent identity.
What we did
Led competitive and category analysis, the messaging framework, ICP segmentation and narrative, the visual identity system and verbal style canon, then a rapid launch with a new website, brand assets and social.
Result
A differentiated market position and a complete brand system the internal team operates on its own, delivered in 90 days.
Repositioning
Large enterprise · 90 days
Project · Public sector
A new civic identity and full brand system for a city
A city government
The city needed an identity that carried its character consistently across council documents, signage, social media and community events.
What we did
Led the brand direction through concept rounds with city leadership and council, then delivered a new city seal and logo, color palette and typography, a visual identity guide, and a full template set: letterhead, memo, council agenda, presentation, business cards, email signature, newsletter header and social media.
Result
One consistent identity across every city touchpoint, documented so city staff apply it on their own.
Repositioning

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