About us

About us

About us

About us

A telescope looks out to deep space

Our story

Our Mission is to Create Elegant Solutions to Big Problems.

Awestruck Labs, established in 2021, specializes in unlocking untapped potential by crafting innovative solutions to complex global challenges. We pride ourselves on identifying unique attributes that set your company or product apart from the competition, offering a bespoke approach that resonates with your target audience.

Utilizing a blend of market analysis, consumer insights, business model innovation, and science-backed behavioral design, we develop strategies that align with your specific goals. Whether you need assistance in exploring options, designing strategies, executing campaigns, or training your team, our expert services are tailored to meet your needs.

Our approach harmoniously combines art with science, intuition with reason, and functionality with elegance. We have specific expertise in the healthcare, nonprofit, and education sectors, and our passion for what we do is evident in the quality of our work and the satisfaction of our clients.

01
Creativity

Innovation drives us; our creativity fuels the limitless possibilities we see in every challenge.

02
Impact

We believe in the positive force of business, utilizing our skills to create meaningful change and do good in the world.

03
Synthesis

We blend various elements into a cohesive whole, designing with an eye for unity, creativity, and purpose.

04
Action

We emphasize execution, recognizing that even the most brilliant strategy remains just an idea without decisive action.select a more unique word than design.

the Team

Nicole Cathcart

Founder and CEO

Our process

Although different work demands different steps, some variation of this process occurs with all our projects.

01

Discovery

Collaborate with the client to understand the overall business objectives, target audience, and key challenges.

02

Market Research

Study the market trends, analyze competitors, and identify unique opportunities to ensure a cutting-edge strategy.

03

Idea Synthesis

Develop initial concepts and potential design directions

04

Design

Create detailed wireframes, prototypes, drafts, or assets.

05

Produce

Translate the designs into functional digital assets or final products for use.

06

Testing and Optimization

Iterate based on user feedback or results to ensure alignment with customer motivations.

Selected clients

We’ve worked with some great companies over the years. Here are a selected few.