AI made more marketing easy. Better still takes a point of view.
We work out what you stand for with your leadership team, then build the tools your marketers use to say it every day.
What's happening at your company?
01 · The gap
Your market is changing faster than your messaging can.
AI is reshaping categories, competitors and buying habits in months, not years, and most positioning was written for a slower market. That gap is why most clients call. Many have already bought AI tools and are getting more content that sounds like everyone else's, because nobody gave the tools a point of view.
So we start with the point of view. Your leadership makes the positioning calls with us, and then we build it into the tools your team uses every day.
02 · Where clients start
Where clients start
For a launch with a date on the calendar. We make the positioning calls with your leadership, then build everything the launch needs so it all lands at once.
What you leave with
The Awestruck Bearing™, Positioning and messaging, a new or updated visual brand, a go-to-market strategy and channel plan, a new or rebuilt website, a sales kit, a launch kit for your team, social and marketing assets.
See Go-to-MarketFor companies whose market shifted while their story stayed put. We find the new position without throwing away what the brand has already earned.
What you leave with
A messaging refresh, a visual refresh or a full relaunch, depending on how far the market moved.
Compare the scopesFor teams that need the work to get better and faster at the same time. Every draft starts from your positioning and gets checked against your brand rules before a person sees it, so the quality bar rises as the volume does. Your people still approve everything.
What you leave with
Drafting, quality review and approval tools for content, social and email, with a scorecard for every piece. Built on Claude and Lovable, owned by your team.
See how it worksFor a launch with a date on the calendar. We make the positioning calls with your leadership, then build everything the launch needs so it all lands at once.
What you leave with
The Awestruck Bearing™, Positioning and messaging, a new or updated visual brand, a go-to-market strategy and channel plan, a new or rebuilt website, a sales kit, a launch kit for your team, social and marketing assets.
See Go-to-MarketFor companies whose market shifted while their story stayed put. We find the new position without throwing away what the brand has already earned.
What you leave with
A messaging refresh, a visual refresh or a full relaunch, depending on how far the market moved.
Compare the scopesFor teams that need the work to get better and faster at the same time. Every draft starts from your positioning and gets checked against your brand rules before a person sees it, so the quality bar rises as the volume does. Your people still approve everything.
What you leave with
Drafting, quality review and approval tools for content, social and email, with a scorecard for every piece. Built on Claude and Lovable, owned by your team.
See how it works03 · What we build
We build the AI tools your marketing team runs on.
Once your position is set, we turn it into apps your team uses every day: drafting, review and approval tools for content, social, email and reporting. They run on Claude and Lovable, connect to your CRM and your Microsoft or Google workspace, and belong to you when we're done.
Content
Articles, newsletters and landing pages, drafted to your rules.
Social
Posts and carousels planned on a calendar, approved in one click.
Email
Sequences and newsletters written from the same position.
Reporting
A weekly read on what's working, in plain language.
We're a Lovable Certified Partner, and our founder is a Lovable Certified Expert in both app building and website building, so the tools and the site come from the same team.
04 · See one working
Nothing goes live until someone on your team says yes.
This is the approval step from one of those tools. Every draft is written from your positioning and scored against your brand rules, so your team spends its time on judgment calls, not fixing basics. Then a person approves it or sends it back. Try it.
This week
Sample brand
3 waiting on you
LinkedIn carousel: Why positioning stays human
Brand score 94 of 100, 2 notes already fixed
Brand score 88 of 100, one line flagged as off-voice
Landing page: Positioning diagnostic
Brand score 71 of 100, needs a second pass before you see it
05 · Recent work
Recent work
- Ready for market in 10 weeksPartsSource · positioning, sales kit, sales workshop
- From recruitment agency to software companyRecruitics · new position, site relaunch, team onboarded
- Cost per acquisition after a rebrandTalivity · rebrand, events, search
- A regional health provider, rebuiltOne Community Health · brand, site, patient experience, outreach
06 · Reading
Reading
- Awestruck Futures · Marketing careers · 203638 signals · 10 drivers · 4 futures
The marketing department you're running was designed for a different era
'Fractional' job titles, +265% since 2019 - Awestruck Futures · Media · 203642 signals · 12 drivers · 4 futures
Media is dead. Long live media.
A ten-year scan that tracks 42 signals and 12 drivers into 4 possible futures. 
What we're reading, testing and arguing about.