We see where your market is going. Then we build the system to get you there first.

Awestruck Labs is a foresight-driven go-to-market firm. We forecast where categories are heading, then build the positioning, products, and growth systems to get there before the market catches up.

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Futures

What we're watching. Where the shifts are forming.

Media · 2036

Media is dead. Long live media.

A 10-year foresight scan. 42 signals. 12 drivers. 4 possible futures.

2026-06-01

Marketing Careers · 2036

The Marketing Department You're Running Was Designed for a Different Era

A 10-year foresight scan of the marketing function. Three shifts dissolving the department as we know it.

2026-05-01

Labor · 2031

What Will the Early Career Job Market Look Like in 2031?

What 7 leaders would tell anyone aged 18 to 23 right now, and the 5 moves every voice agreed on.

2026-04-01

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Markets are compressing. The gap between a category shift and the first company to claim it is shrinking from years to months. The firms that see the shift aren't the ones that build the response. We close that gap.

Selected Work

Category reframes. Products shipped. Growth systems that run.

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HR Tech

Talivity

The foresight

Talivity was outgrowing its marketplace origins. The business model, the brand, and the buyer all needed to shift toward enterprise HR decision-makers, but the infrastructure wasn't there yet.

The outcome

Complete rebrand and rename · Packaged pricing model · Events-led demand engine · AI-driven content and marketing

Healthcare

PartsSource

The foresight

Healthcare supply chain was consolidating into ecosystem platforms. PartsSource was building one across OEMs and modalities, but the story and the sales infrastructure hadn't caught up to the product.

The outcome

55+ assets shipped in a 10-week sprint · Coherent narrative for investor conferences and enterprise pitches · 2-day digital strategy workshop built for the sales process

Ecosystem

Awestruck builds what it sees coming. These are the ventures.

Foresight Publication

Ongoing foresight for operators navigating category shifts. Signals, scenarios, and the strategic reads that inform how we work.

Visit Outfokus →

Brand Operating System

An AI-native platform that turns positioning into a living system. Strategy, voice, identity, and execution in one tool.

Visit Tonika →

Elder Care Companion

A companion for families navigating elder care. Built on the insight that caregiving decisions are made under pressure with fractured information.

Visit Kintently →

See what foresight reveals for your market.

Every engagement starts with a read on where your category is heading. No pitch decks. No six-month ramp. A conversation about what's shifting and what to build.

Start a conversation Read our Futures →