We see where your market is going. Then we build the system to get you there first.

Awestruck Labs is a foresight-driven go-to-market firm. We forecast where categories are heading, then build the positioning, products, and growth systems to get there before the market catches up.

Start a conversation

Futures

Our latest foresight scans on media, marketing and the early-career job market.

Media · 2036

Media is dead. Long live media.

A 10-year scan that tracks 42 signals and 12 drivers into 4 possible futures for media.

2026-06-01

Marketing Careers · 2036

The Marketing Department You're Running Was Designed for a Different Era

A 10-year foresight scan of the marketing function, and the three shifts breaking it into separate roles.

2026-05-01

Labor · 2031

What Will the Early Career Job Market Look Like in 2031?

What 7 leaders would tell anyone aged 18 to 23 right now, and the 5 moves every voice agreed on.

2026-04-01

View all Futures →

Markets are compressing.

The gap between a category shift and the first company to claim it is shrinking from years to months. The firms that see a shift coming usually hand the build to someone else, and the handoff costs months. We do both.

Selected Work

Recent repositionings, product launches and growth systems, with what each one shipped.

See all work →

HR Tech

Talivity

The foresight

Talivity was outgrowing its marketplace origins. The business model, the brand, and the buyer all needed to shift toward enterprise HR decision-makers, but the infrastructure wasn't there yet.

The outcome

Complete rebrand and rename · Packaged pricing model · Events-led demand engine · AI-driven content and marketing

Healthcare

PartsSource

The foresight

Healthcare supply chain was consolidating into ecosystem platforms. PartsSource was building one across OEMs and modalities, but the story and the sales infrastructure hadn't caught up to the product.

The outcome

55+ assets shipped in a 10-week sprint · Coherent narrative for investor conferences and enterprise pitches · 2-day digital strategy workshop built for the sales process

Ecosystem

Awestruck builds what it sees coming.

Foresight Publication

Ongoing foresight for operators navigating category shifts. Signals, scenarios, and the strategic reads that inform how we work.

Visit Outfokus →

Brand Operating System

An AI-native platform that turns positioning into a living system. Strategy, voice, identity, and execution in one tool.

Visit Tonika →

Elder Care Companion

A companion for families navigating elder care. Built on the insight that caregiving decisions are made under pressure with fractured information.

Visit Kintently →

See what foresight reveals for your market.

Every engagement starts with a read on where your category is heading. The first call covers what's shifting in your category and what to build next.

Start a conversation Read our Futures →