Industries · Media and publishing

Your audience is the product. Your positioning should say so.

B2B media companies sell to two buyers at once, the readers and the companies that want to reach them. Growth now comes from what you build on top of the audience: events, sponsorships, research and digital products. We've built those lines of business from the inside, leading digital at a life sciences publisher, and from the outside for clients.

01 · What we build

What we build for media companies

  • Events lines of business: The format, the sponsor packages, the promotion and the path from attendee to pipeline.

  • Sponsorship programs: Packages advertisers can buy across newsletters, events, webinars and content, priced and sold as one offer.

  • Research and data products: Turning an engaged audience into research that life sciences and B2B buyers pay for, with the positioning, packaging and sales enablement to launch it.

  • Digital products: Moving print and in-person services online, from subscriptions and newsletters to sites, apps and content hubs.

  • Sales and marketing tools: Slide builders, email studios and dashboards that let a lean team sell across dozens of titles.

02 · Related work

Recent media work

  • Project · Media

    A slide builder and an email studio for a rare disease media company

    A rare disease media company with 50+ condition communities

    Sales and B2B marketing were building decks and campaign emails by hand across dozens of condition communities.

    What we did

    Built a slide builder that assembles on-brand sales presentations from live community data and the latest articles, and an email studio the B2B marketing team uses to build campaigns that send through its existing email platform.

    AI Marketing Systems

  • Project · Media

    A patient research product line, launched inside a media company

    A rare disease media company with 50+ condition communities

    The company had trusted patient communities and a research team, but no product that sold that research to life sciences buyers.

    What we did

    Set the go-to-market for a new research product: positioning by buying department, packages for sponsors and agencies, a microsite, a free community preview that feeds sales, a sales training guide and a dashboard that ranks which accounts to approach first.

    Go-to-MarketAI Marketing Systems

  • Project · Media

    A quarterly trust index that gives a media company something new to say

    A rare disease media company with 50+ condition communities

    Sales needed a reason to reach pharma buyers beyond another ad package.

    What we did

    Designed a recurring patient survey that measures trust in AI, a quarterly report built on it, and a webinar and events program around the findings, connected to the sales pipeline.

    Go-to-Market

03 · Reading

Reading

04 · Services

Services

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