Futures

Futures

We publish the category reads, signal briefs, and scenario work that shape how we build, for operators who need to see a shift before it lands.

3 studies

Media is dead. Long live media.

A 10-year scan that tracks 42 signals and 12 drivers into 4 possible futures for media.

US newspapers closed in 2025

of people globally avoid the news on purpose

Paramount-Skydance-WBD merger value

Marketing Careers · 2036

The Marketing Department You're Running Was Designed for a Different Era

Three shifts are breaking the marketing function into separate roles by 2036.

decline in entry-level marketing job postings

growth in US 'fractional' job titles since 2019

AI-native team compression vs. traditional teams

What Will the Early Career Job Market Look Like in 2031?

What the 2026 labor data means for anyone aged 18 to 23, and five moves the evidence supports.

jobs a month AI cost US payroll growth (Goldman est.)

top data-center electricians under 30

new healthcare jobs projected by 2034

Get the foresight before it's published.

Outfokus is our ongoing foresight publication. Signals, scenario work, and category reads for operators who need to see what's forming, not what already happened.