Privacy
Privacy Policy
1. Who we are
Awestruck Labs, LLC ("Awestruck Labs," "we," "us") runs awestrucklabs.com and the Outfokus newsletter. This policy explains what personal information we collect through the website and the newsletter, what we do with it, and the choices you have.
Privacy questions and requests go to:
Awestruck Labs, LLC
PO Box 355, Great Falls, SC 29055
hello@awestrucklabs.com
2. What this policy covers
This policy covers awestrucklabs.com, the Outfokus newsletter, the contact form, and meetings you book with us through Calendly from our site. It does not cover client engagements, which are governed by our client agreements, or other websites we link to, including our product sites (tonika.io, kintently.com), which have their own policies.
3. Information we collect
Information you give us
Newsletter. When you subscribe to Outfokus, we collect your first name, your email address, the page or form you signed up from and any campaign tags in the link you followed. We send a confirmation email, and you are not subscribed until you click the link in it within seven days. To keep a record of your consent, we store the date, IP address and browser user agent from your signup.
Polls. If you vote in a poll in an Outfokus issue, we store your vote and a one-way hash of your IP address and browser details so each person votes once. We only show vote totals.
Contact form. When you write to us, we collect your name, email address, organization (if you include it) and your message.
Meeting bookings. When you book a meeting through the Calendly scheduler on our site, Calendly collects your name, email address and anything you enter in the booking questions, and shares the booking with us. Calendly handles that information under its own privacy policy.
Information collected automatically
Analytics. We use Google Analytics 4 and Metricool to understand how people use the site. These tools collect pages viewed, time on site, the site that referred you, device and browser type, approximate location (city level) and site events such as form submissions and booking clicks. Google Analytics sets cookies that recognize a returning browser.
Form security. When you submit the contact form or newsletter form, we store a one-way hashed version of your IP address, and with contact messages your browser's user agent. We use these to limit spam and abuse. We cannot reverse the hash to recover your IP address.
Fonts and hosting. Our site loads fonts from Google Fonts, and our hosting providers keep standard request logs. Both involve your IP address and browser details reaching those providers when a page loads.
4. How we use your information
- To send the Outfokus newsletter you signed up for.
- To reply to your message. We email you a confirmation that includes a copy of what you sent, and we send your message to our team.
- To prepare for and hold meetings you book.
- To understand which pages and content are useful, and to improve the site.
- To protect the site from spam and abuse.
- To keep business records and meet legal obligations.
We do not sell personal information. We do not share it for targeted advertising, and we do not run advertising pixels on this site.
5. Who we share it with
We share personal information only with service providers who help us run the site and newsletter, and only for that purpose:
| Provider | What they do for us | Information involved |
|---|---|---|
| Lovable (with Supabase and Cloudflare) | Website hosting, database, subscriber list and email sending | Form submissions, subscriber records, consent records, request logs, emails we send you |
| Calendly | Meeting scheduling | Booking details |
| Google (Analytics 4, Fonts) | Site analytics and fonts | Usage data, cookie IDs, IP address |
| Metricool | Site analytics | Usage data, IP address |
We keep our subscriber list in our own internal system. If we use an email delivery service to send newsletter editions, it receives only what it needs to deliver them (your name, your email address, and open and click data).
We may also disclose information when the law requires it, to protect our rights or someone's safety, or as part of a merger or sale of our business, in which case this policy continues to apply to your information.
6. How long we keep it
- Newsletter: until you unsubscribe. If you never confirm, we never send you the newsletter, and you can ask us to delete the unconfirmed signup. After you unsubscribe, we keep your email address on a suppression list so we don't email you again, along with the record of your original consent.
- Contact messages: as long as we need them to respond and keep business records, and no longer than three years.
- Analytics data: Google Analytics keeps it for 14 months.
You can ask us to delete your information at any time (see section 8).
7. Cookies
Google Analytics and Metricool set cookies and similar identifiers when you visit. Calendly may set its own cookies when you open the scheduler. We do not use advertising cookies.
You can block or delete cookies in your browser settings, and you can opt out of Google Analytics across all sites with Google's browser add-on at tools.google.com/dlpage/gaoptout. Our site does not change its behavior in response to Do Not Track or Global Privacy Control signals. Because we do not sell or share personal information for advertising, those signals have nothing to opt you out of here.
8. Your choices and rights
Wherever you live, you can ask us to:
- tell you what personal information we have about you,
- correct it,
- delete it,
- stop sending you email.
Every newsletter includes an unsubscribe link. For anything else, email hello@awestrucklabs.com. We may need to confirm your identity before acting, and we will respond within 45 days. We will not treat you differently for making a request. Residents of California, Colorado and other states with privacy laws may have additional rights under those laws, and we honor them.
9. Children
Our site and newsletter are for business audiences. They are not directed to children under 16, and we do not knowingly collect information from them. If you believe a child has given us information, email us and we will delete it.
10. Security
We use encrypted connections (HTTPS), access controls on our database, and reputable service providers. No system is perfectly secure, and we will notify you if a breach affects your information when the law requires it.
11. Changes
When we change this policy, we update the date at the top. If a change materially affects how we use information we already have, we will tell newsletter subscribers by email before it takes effect.
12. Contact
Awestruck Labs, LLC
PO Box 355, Great Falls, SC 29055
hello@awestrucklabs.com