Selected Work

The foresight

Talivity was outgrowing its marketplace origins. The business model, the brand, and the buyer all needed to shift toward enterprise HR decision-makers, but the infrastructure wasn't there yet.

The outcome

Complete rebrand and rename · Packaged pricing model · Events-led demand engine · AI-driven content and marketing

The foresight

Healthcare supply chain was consolidating into ecosystem platforms. PartsSource was building one across OEMs and modalities, but the story and the sales infrastructure hadn't caught up to the product.

The outcome

55+ assets shipped in a 10-week sprint · Coherent narrative for investor conferences and enterprise pitches · 2-day digital strategy workshop built for the sales process

The foresight

Recruitment marketing was shifting from campaign-based services to platform-led SaaS. Recruitics saw the shift but was still running marketing built for an agency model.

The outcome

Repositioned GTM system · New marketing team built and onboarded · Operating model in place to sustain growth

The foresight

Deployed an AI service assistant that centralized institutional knowledge, and built a member portal prototype to align stakeholders around a future-state experience.

The outcome

AI service assistant deployed and centralizing knowledge · Member portal prototype aligning stakeholders around a future-state vision

The foresight

WellRithms was entering a new market on assumptions. They needed positioning grounded in real customer evidence before building the go-to-market system.

The outcome

Voice-of-customer research completed · Positioning rooted in evidence · Micro-targeted campaigns tested · GTM plan their team could run

The foresight

Fidgetech's mission had outpaced its brand. The organization needed to reach families, employers, and donors simultaneously, but had no shared infrastructure to do it.

The outcome

Brand rebuilt · New website shipped · CRM and donor pipeline live · Multimedia curriculum designed · Members and donor pipeline at a fraction of typical nonprofit cost

The foresight

Community health providers serving diverse populations needed to modernize how they reached and served patients, but had limited resources and a brand that hadn't kept pace with the mission.

The outcome

Brand and website rebuilt · $10K Google Ad Grant activated · HIPAA-compliant outreach automation running · Patient experience redesigned · Team trained to sustain it

The foresight

After OCH acquired De Las Mías, the wellness app needed more than a visual refresh. It needed product thinking, a real development partner, and an internal team that could own the product going forward.

The outcome

MVP-ready UI/UX shipped · Bilingual launch campaign designed and tested · Internal team coached in product management