Work
These engagements changed how clients compete, shipped products and left growth systems running without us.
HR Tech
The shift
Talivity was outgrowing its marketplace origins. The business model, the brand, and the buyer all needed to shift toward enterprise HR decision-makers, but the infrastructure wasn't there yet.
The outcome
Complete rebrand and rename · Packaged pricing model · Events-led demand engine · AI-driven content and marketing
Healthcare
Healthcare supply chain was consolidating into ecosystem platforms. PartsSource was building one across OEMs and modalities, but the story and the sales infrastructure hadn't caught up to the product.
55+ assets shipped in a 10-week sprint · Coherent narrative for investor conferences and enterprise pitches · 2-day digital strategy workshop built for the sales process
Recruitment marketing was shifting from campaign-based services to platform-led SaaS. Recruitics saw the shift but was still running marketing built for an agency model.
Repositioned GTM system · New marketing team built and onboarded · Operating model in place to sustain growth
Members were starting to expect self-service answers and a digital front door, while AllCare's service knowledge still lived in spreadsheets and individual agents' heads.
AI service chatbot deployed and centralizing knowledge · Member portal prototype built with AllCare's innovation team
Digital Health
WellRithms was entering a new market on assumptions. They needed positioning grounded in real customer evidence before building the go-to-market system.
Voice-of-customer research completed · Positioning rooted in evidence · Micro-targeted campaigns tested · GTM plan their team could run
Nonprofit
Fidgetech's mission had outpaced its brand. The organization needed to reach families, employers, and donors simultaneously, but had no shared infrastructure to do it.
Brand rebuilt · New website shipped · CRM and donor pipeline live · Multimedia curriculum designed · Members and donor pipeline
Community health providers serving diverse populations needed to modernize how they reached and served patients, but had limited resources and a brand that hadn't kept pace with the mission.
Brand and website rebuilt · $10K Google Ad Grant activated · HIPAA-compliant outreach automation running · Patient experience redesigned · Team trained to sustain it
Wellness
After OCH acquired De Las Mías, the wellness app needed product thinking, a real development partner, and an internal team that could own the product going forward.
MVP-ready UI/UX shipped · Bilingual launch campaign designed and tested · Internal team coached in product management
