Work

Launches, reframes and the systems they left behind.

Case studies go deep on eight engagements. Projects are a wider record of recent work, filterable by service.

01 · Case studies

Eight engagements, in depth.

02 · Projects

Recent work, by service.

Shorter entries for newer work.

Service

3 projects shown

  • Project · Media

    A slide builder and an email studio for a rare disease media company

    A rare disease media company with 50+ condition communities

    Sales and B2B marketing were building decks and campaign emails by hand across dozens of condition communities.

    What we did

    Built a slide builder that assembles on-brand sales presentations from live community data and the latest articles, and an email studio the B2B marketing team uses to build campaigns that send through its existing email platform.

    AI Marketing Systems

  • Project · Media

    A patient research product line, launched inside a media company

    A rare disease media company with 50+ condition communities

    The company had trusted patient communities and a research team, but no product that sold that research to life sciences buyers.

    What we did

    Set the go-to-market for a new research product: positioning by buying department, packages for sponsors and agencies, a microsite, a free community preview that feeds sales, a sales training guide and a dashboard that ranks which accounts to approach first.

    Go-to-MarketAI Marketing Systems

  • Project · Workforce tech

    Shared marketing systems across a holding company's HR tech brands

    A holding company with two HR tech brands

    Two brands with lean teams lacked a unified content strategy for organic traffic, lead generation and point-of-view content.

    What we did

    Built a content approach for each brand's buyer journey with AI-assisted production for blogs, landing pages and regional campaigns, balancing in-house and agency execution, plus shared brand standards, nurture, events and reporting, with each team coached to run them.

    Result

    Content development costs down 40%, better organic traffic and lead quality, and a repeatable engine across brands.

    AI Marketing SystemsPortfolio

    Medium enterprise · 12 to 24 months

Have something like this on your list?

Start a project