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Wellness

De Las Mías

Shipped MVP-ready UI/UX, a bilingual launch campaign, and product management coaching for a wellness app after OCH's acquisition.

MVP-ready UI/UX shipped

Bilingual launch campaign designed and tested

Internal team coached in product management

Context

After OCH acquired De Las Mías, the wellness app needed more than a visual refresh. It needed product thinking, a real development partner, and an internal team that could own the product going forward.

Approach

We shipped MVP-ready UI/UX built around video-first content and community engagement, ran iterative testing with users and staff, designed the "Toma una pausa" campaign, and coached the internal team in product management practice.

Outcome

De Las Mías went into market with a sharper experience, a campaign that resonated in testing, and an internal team equipped to own the product going forward.

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De Las Mías Wellness - visual 3
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