A bilingual wellness app, launched in two languages

01 · The situation

A wellness app needed to reach market with a small team after an acquisition.

After OCH acquired De Las Mías, the wellness app needed product thinking, a real development partner, and an internal team that could own the product going forward.

02 · What we did

We shipped MVP-ready UI/UX built around video-first content and community engagement, ran iterative testing with users and staff, designed the "Toma una pausa" campaign, and coached the internal team in product management practice.

03 · What shipped

Product-ready interface design
A bilingual launch campaign
Product management coaching

04 · What it left behind

De Las Mías went into market with a sharper experience, a campaign that resonated in testing, and an internal team equipped to own the product going forward.

Services