An HR tech marketplace, rebranded as an industry authority

01 · The situation

A marketplace wanted enterprise buyers to see it as an authority, not a directory.

Talivity was outgrowing its marketplace origins. The business model, the brand, and the buyer all needed to shift toward enterprise HR decision-makers, but the infrastructure wasn't there yet.

02 · What we did

We led a repositioning across pricing, positioning, and brand, guiding a complete rebrand and rename, multiple website builds, an events-led demand model, AI-driven content and marketing implementation, and a consulting-led pivot aligned to enterprise HR decision-makers.

03 · What shipped

Full rebrand
Packaged pricing
An events line
Content program
Search campaigns

04 · What it left behind

Talivity shipped with a new name, a differentiated brand, a packaged pricing model, an events-led demand engine, AI-driven content and marketing systems, and positioning as a trusted authority in talent intelligence.

Services