Recruitics
Repositioned a recruitment marketing business from agency model to SaaS go-to-market system, then built and onboarded the team to run it.
Repositioned GTM system
New marketing team built and onboarded
Operating model in place to sustain growth
Recruitment marketing was shifting from campaign-based services to platform-led SaaS. Recruitics saw the shift but was still running marketing built for an agency model.
We rebuilt the SaaS value proposition, redesigned the go-to-market system, and built the operating model across product marketing, demand generation, content, and brand. Then we recruited and onboarded a new marketing team to run it.
Recruitics moved from campaign execution to a go-to-market system aligned with the platform, with a marketing team and operating model in place to sustain growth.
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