From recruitment agency to software company

01 · The situation

A recruitment marketing business had outgrown its agency story as its product became the real value.

Recruitment marketing was shifting from campaign-based services to platform-led SaaS. Recruitics saw the shift but was still running marketing built for an agency model.

02 · What we did

We rebuilt the SaaS value proposition, redesigned the go-to-market system, and built the operating model across product marketing, demand generation, content, and brand. Then we recruited and onboarded a new marketing team to run it.

03 · What shipped

A new position
Website relaunch
Go-to-market plan
A team trained to run it

04 · What it left behind

Recruitics moved from campaign execution to a go-to-market system aligned with the platform, with a marketing team and operating model in place to sustain growth.

Services