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AllCare Health

Systems

A health plan's knowledge, in one assistant

AllCare Health claims tool on a laptop

01 · The situation

A health plan's innovation team wanted faster answers for members and staff.

AllCare Health is a regional healthcare organization navigating the operational and experience demands of a complex, regulated environment. They engaged Awestruck Labs across two separate initiatives: one focused on internal operations, the other on the member-facing digital experience.

02 · What we did

AI Service Assistant

AllCare's customer service team was running on spreadsheets and tribal knowledge. Member questions took longer than they should have, and answers varied agent to agent.

We designed and built an AI service assistant that centralized institutional knowledge into a single source of truth, replacing manual spreadsheet lookups and giving agents a consistent answer layer.

Service agents began answering faster and more consistently, reducing operational friction and raising the floor on service quality across the team.

Member Portal Prototype

AllCare's member-facing experience hadn't kept pace with member expectations. Dense healthcare information was hard to navigate, and AllCare's innovation team needed a working prototype to test a future member experience.

We built a member portal prototype focused on usability, accessibility, and future-ready design, translating complex healthcare information into a clearer, more intuitive interface.

AllCare's innovation team gained a working prototype of the future member experience to guide later build decisions.

03 · What shipped

  • A customer service assistant built on institutional knowledge
  • A member portal prototype

04 · What it left behind

Services

  • AI Service Assistant Design and Build
  • Operational Efficiency Systems
  • Member Portal Prototype
  • Experience-Led Design
  • Digital Foundation
  • AllCare Health project image 1

Next study

WellRithmsA digital health market entry, tested before launch