Outfokus
What we're reading, testing and arguing about.
Each issue is either a futures scan or a short list of what we're watching in AI and marketing, with what we think it means.
- Go-to-MarketProjectPositioning and every launch asset, ready on your date.
- RepositioningProjectA messaging refresh, a visual refresh or a full relaunch.
- AI Marketing SystemsRetainerBetter marketing, and more of it, without a bigger team.
- Project or retainer?How we scope, price and start an engagement.
Not sure which fits? Take the 3-question service picker →
Feature · Quiz
72 / 100
Where's your positioning gap?
12 questions, 4 minutes, a score out of 100 and the service that fits.
- HealthcareSpecialtyPositioning and launches for health plans, providers and digital health.
- Technology and SaaSPositioning and launches for platforms, AI and data products.
- Media and publishingEvents, sponsorship, research and digital products for B2B media.
- Workforce techRepositioning for HR, recruiting and workforce platforms.
Running several brands? How we work across a portfolio →
Feature · Healthcare field note
A regional health provider, rebuilt end to end
Brand, website, patient experience and outreach for a provider doing a lot with a small team.
Feature · Latest study
Awestruck Futures · 2036
The marketing department you're running was designed for a different era
Three shifts are breaking the marketing function into separate roles by 2036.
