Insights · Positioning and launches
Positioning first, then the launch.
How to set a position with your leadership and plan a launch backward from the date.
Articles
- Positioning and launches4 min read
Setting your position
Setting a position means making three calls with your leadership team: who you're for, what you stand for, and what proves it. Research informs those calls. It can't make them, and neither can a tool. - Positioning and launches2 min read
Ready for market: what has to be true before a launch
A launch date is a plan. Being ready for market means a short list of things are true: the position is set, every claim has proof, sales can tell the story without slides, and there's a way to see what's working. Most launches that slip or stall skipped checking one of them.
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