Insights · The marketing team of the future
The marketing team of the next ten years.
What our futures research says about how marketing departments will be built, staffed and measured, and what to change now.
Articles
- Awestruck Futures · Marketing careers · 203638 signals · 10 drivers · 4 futures
The marketing department you're running was designed for a different era
- The marketing team of the future2 min read
The marketing team, rebuilt for AI
When AI writes the first draft, a marketing team stops being organized around production and starts being organized around decisions. The roles stay recognizable. What changes is where each person's week goes, and who owns the rules the tools follow.
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