Awestruck Labs is a boutique agency specializing in the design and launch of elegant, innovative digital products and experiences.
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De Las Mías
When One Community Health acquired De Las Mías, the integration presented a unique set of challenges and opportunities. They needed assistance in refreshing the app, locating the right development team, and coaching an internal team on product management. Awestruck Labs stepped up to the challenge, crafting concept and MVP-ready UI/UX designs that aligned with the business's objectives. These included a video-first approach, weekly user engagement, and fostering a sense of community within the platform. Awestruck Labs' commitment to excellence was reflected in their iterative testing process, incorporating feedback from both users and staff to refine and optimize the experience. The partnership between Awestruck Labs and One Community Health extended beyond the technical development phase. As they prepared for a future launch, Awestruck Labs assisted in crafting a community-centric campaign titled "Toma una pausa con De Las Mías" (Take a break with De Las Mías). This not only engaged staff but also resonated with the broader community in testing. Moreover, Awestruck Labs invested time in training De Las Mías's internal team on the principles and processes of product management. By supplementing their existing healthcare expertise with these new skills, they empowered the team to maximize the technology, creating a harmonious blend of healthcare wisdom and innovative product management. The collaboration with One Community Health showcased Awestruck Labs' multifaceted approach, blending creativity, strategy, and education to craft a successful launch.
UI/UX Design
Product Management Coaching
Roadmap Development
Launch Campaign Strategy
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